Performance Video Editor for Paid Social, UGC & VSL

Human-led creatives. Assisted by AI.

Brighton, UK

I’m

James

Performance Video Editor

My work.

Paid Social, UGC, and VSL video editor.
Performance-driven edits powered by AI-assisted workflows.
Built for modern video, wherever attention lives.

Numbers.

Hire Me

900+

Ads edited & launched

200+

Unique campaigns

2–5×

Creative output via AI

Services.

Paid Social & UGC Editing

Scroll-stopping edits built around hooks, pacing, and platform-native storytelling.

[02]

Product Design

VSL & Long-Form Video

Structured long-form edits designed to hold attention and guide viewers to action.

[03]

Development

Performance Creative Systems

Frameworks for testing, scaling, and iterating winning creatives at volume.

[04]

Art Direction

AI-Assisted Production

AI-powered workflows to speed up ideation, production, and creative testing without sacrificing quality.

[05]

Motion Design

Motion & Post-Production

Clean motion, captions, and finishing touches that support clarity and conversion.

Working process.

Hire Me

[STEP-1]

Brief & Access

We align on goals, formats, platforms, and timelines. You share assets, references, and any existing performance insights so I can hit the ground running.

[STEP-2]

Edit & First Pass

I produce the first round of edits using a mix of proven frameworks and AI-assisted workflows to move quickly and maximise creative output.

[STEP-3]

Iterate & Optimise

Feedback is applied fast. Variations, hooks, captions, and pacing are refined based on direction or performance data where available.

[STEP-4]

Final Delivery & Scale

Final exports are delivered platform-ready. If something performs, we scale it into new versions, formats, and angles.

So, why me?

Hire Me

[01]

Performance-first editing

I don’t edit for aesthetics alone. Every cut, hook, and caption is built around attention, retention, and action. especially for paid social and VSL formats.

[02]

AI-assisted, human-led

I use AI to speed up ideation, b-roll, captions, and versioning, but every final edit is shaped by human judgement, taste, and platform nuance.

[03]

Built for iteration & scale

High-volume output doesn’t scare me. I’m used to rapid feedback loops, testing variations, and scaling what works without losing quality or clarity.

[04]

Clean, platform-native output

My edits are clear, readable, and native to the platform they run on, whether that’s TikTok, Meta, Shorts, or YouTube.

Working experience.

Hire Me

I’ve delivered 950+ paid social, UGC, and VSL video assets across 200+ campaigns for a US performance marketing business in the health-insurance sector, working end-to-end across Meta, TikTok, YouTube, and Shorts. I partnered closely with performance teams to test, iterate, and scale winning creative, while introducing AI-assisted workflows to increase output speed and experimentation in a regulated environment. My background in digital strategy and operations gives me a strong foundation in performance data, creative testing, and workflow optimisation, making me highly effective in high-volume, results-driven video production.