James.O - Brand Excellence

Human-led creatives. Assisted by AI.

Brighton, UK

I’m

James

Content Editor

My work.

Paid Social, UGC, and VSL video editor.
Performance-driven edits powered by AI-assisted workflows.
Built for TikTok, Reels, Shorts, and YouTube.

Numbers.

Years of experience

Ads edited & launched

Unique Campaigns

Creative output via AI

Industries served

Services.

Paid Social & UGC Editing

Scroll-stopping edits built around hooks, pacing, and platform-native storytelling.

VSL & Long-Form Video

Structured long-form edits designed to hold attention and guide viewers to action.

Performance Creative Systems

Frameworks for testing, scaling, and iterating winning creatives at volume.

AI-Assisted Production

AI-powered workflows to speed up ideation, production, and creative testing without sacrificing quality.

Motion & Post-Production

Clean motion, captions, and finishing touches that support clarity and conversion.

Working process.

We align on goals, formats, platforms, and timelines. You share assets, references, and any existing performance insights so I can hit the ground running.

Edit & First Pass

I produce the first round of edits using a mix of proven frameworks and AI-assisted workflows to move quickly and maximise creative output.

Iterate & Optimise

Feedback is applied fast. Variations, hooks, captions, and pacing are refined based on direction or performance data where available.

Final Delivery & Scale

Final exports are delivered platform-ready. If something performs, we scale it into new versions, formats, and angles.

So, why me?

Performance-first editing

I don’t edit for aesthetics alone. Every cut, hook, and caption is built around attention, retention, and action. especially for paid social and VSL formats.

AI-assisted, human-led

I use AI to speed up ideation, b-roll, captions, and versioning, but every final edit is shaped by human judgement, taste, and platform nuance.

Built for iteration & scale

High-volume output doesn’t scare me. I’m used to rapid feedback loops, testing variations, and scaling what works without losing quality or clarity.

Clean, platform-native output

My edits are clear, readable, and native to the platform they run on, whether that’s TikTok, Meta, Shorts, or YouTube.

Working experience.

Senior Video Editor (Paid Social & VSL)

Edited and delivered high-volume paid social, UGC, and VSL-style video content for a US performance marketing business in the health insurance sector, producing 950+ assets across 200+ campaigns. Owned end-to-end editing across short-form ads and sales-driven formats for Meta, TikTok, and YouTube, working closely with performance teams to iterate, test variations, and scale winning creative. Introduced AI-assisted workflows to increase output, speed up iteration, and support rapid experimentation within a regulated environment.

Digital Strategist / Content Creator

Created and optimised video, social, and digital content across multiple channels, balancing brand storytelling with performance goals. Worked hands-on with video editing and creative development, using engagement and performance data to refine messaging, pacing, and formats, building a strong foundation in social-first and performance-led content creation.

Billing Specialist

Supported high-volume operational workflows and reporting, developing strong skills in process optimisation, data accuracy, and internal tracking. Built spreadsheets and reporting tools that improved visibility and efficiency — experience that later translated into creative workflow optimisation and performance tracking in marketing roles.